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Buddhadharma : Fall 2007
buddhadharma| 55 |fall 2007 buddhadharma: You each bring a different perspective to Buddhist publishing. Amy can speak from the point of view of main- stream publishing, Reed works in aca- demic publishing, and Tim is president of a company that publishes Buddhist books almost exclusively. Bob is a scholar who is interested in the impact of the publish- ing industry on how Buddhism is tak- ing shape in the West. Perhaps to start, each of the publishers could say some- thing about how they got into publishing Buddhist titles and what their experience of it has been. amy hertz: In the late eighties, I was a young editor at Holt, publishing political memoirs and literary fiction, when I met Sogyal Rinpoche. I’d become interested in Buddhism because of personal health crises and other big issues I was dealing with. At the time, I didn’t realize I was beginning to think in a different direction that only Buddhism was going to be able to address. Somebody told me that there was a Tibetan lama who wanted to do a book on dying, and I asked, “What’s a Tibetan lama?” I was interested in hearing about what How Buddhism is published and spread in the media in the West has a profound effect on what Buddhism is and will become here. — Robert Sharf he had to say about dying, so we met and when I heard him talk, I realized that this was the thing I’d been waiting my whole life to hear. I told him he needed to write a book that people would buy in shop- ping malls. All the people around the table, mostly students of his, were hor- rified. They accused me of just wanting to make a lot of money. I said to Sogyal Rinpoche that there already were authors serving the people deeply interested in Buddhism, but my mother needs to hear this information and she buys books in shopping malls.