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Buddhadharma : Spri 2007
buddhadharma| 91 |spring 2007 buddhadharma| 91 |spring 2007 MaHaSangHa neWS: PROGRAMS & CENTERS Creating a culture for enlightenment through Meditation, Inquiry, Koan study, Conversation, and the Arts pacificzen.org Come Visit OUR NEW center 825 Sonoma AVEnue Santa Rosa CALIFORNIA 95472 707.544 . 0540 zen I NSTITUTE PACIFIC Zen for real life Buddhadharma THE PRACTITIONER'S QUARTERLY Join us for Kessei (Monastic training period) held in spring and fall or for Sesshin. Limited scholarships available. For more information call 845.439.4566 or go to zenstudies.org Practice authentic Rinzai Zen as taught by Eido Shimano, one of the few Japanese Masters teaching in America today. DAI BOSATSU ENDO vipassana practitioner who left a career as a home-electronics sales representative, came on as publisher and brought a business sense to Inquiring Mind. “At the time,” Novidor says, “Wes and Barbara were paying themselves $50 per issue, so I asked them if they wanted this to be a part of their livelihood. When they said yes, I laid out for them how it would be pos- sible. At the time, the schedule was a bit hit or miss, so I pointed out that if people were going to donate, they would expect to see the issue on time. We haven’t missed a deadline since.” Novidor also began to pay close attention to costs. “The publication had started with the IMS mailing list,” he says “but we were send- ing out duplicates and dead addresses.” Novidor’s help freed Gates and Nisker to focus on editorial, which allowed them to divide their creative time about equally between creating The Mind and writing dharma-inspired books. They also developed a team of part-time staff and dedicated vol- unteers. Novidor recalls fondly the pizza par- ties that accompanied the all-hands-on-deck copy-editing jags in the early years. While the operation is slightly more streamlined today, it is still, in Nisker’s words, “a 25-year fly- by-night operation.” To make it possible to be an independent non-profit and survive on dana, Novidor says, they follow a model sim- ilar to public radio: “A few generous readers make it possible for many others to benefit.” They don’t try to energetically expand, which could lead to oversubscription, pushing the ratio of recipients to donors past the point of sustainability. They also don’t aggressively pursue advertising, which forms a very small part of their budget. Instead, Novidor says they keep costs low by printing on newsprint, but together with highly respected designer Margery Cantor they help their printer find ways to print in that medium with the highest- possible production values. Gates, Nisker, and Novidor actively think about Inquiring Mind’s future. They would like some younger staff to join in the process of “reenvisioning ourselves,” says Novidor. Gates jokes that “we’re kind of old fogeys,” and in typical fashion Nisker finishes her sen- tence, “... and we need to pass the torch to a new generation.” In the meantime, they’re still enjoying them- selves and are currently compiling a “best of” collection to be published by Wisdom Publi- cations in time for The Mind’s 25th anniver- sary. Rod Sperry at Wisdom, himself part of the newer generation of dharma practitioners, has read Inquiring Mind “pretty closely since I started working here six years ago. They have so many outstanding contributors, and their name says it all. It’s worth thinking about just how great that phrase is – inquiring mind – and how refreshing.” CenTeRs anD PRoGRaMs A section highlighting upcoming programs being offered at various centers. For information about advertising your center’s upcoming programs and events in this section, please call us toll-free at 1-877-786-1950, ext 31.